#Apptracker app usage tracker for ios movie
Having clear goals helps determine what user event or properties you should send to your mobile app analytics tools to gather valuable insights and measure these objectives.Ī good starting point is having an honest conversation with your team and yourself to figure out what questions about your users you are seeking data-driven answers for.įor example, let's assume you manage a cinema app you may wonder how many users bought a ticket to watch a movie and why users aren't adding extras (popcorn or drinks) to their purchase.īased on these questions, you could define the following goals for your app: Define your goals and key metricsĭefining SMART goals that you want to achieve for your product will help you identify the key metrics you should track to measure the success of your app. Outlined below are practical steps to set up effective user tracking in your mobile app. Tracking is only as good as when the purpose behind it is well-informed. It’s easy to conclude that you need to track every little detail, however, that’s not always necessary.
#Apptracker app usage tracker for ios how to
How to Track User Activity and Behavior in Mobile Appsīefore you start setting up tracking on your mobile app to gain insights into your user's behavior, you first need to understand what to track, when, and why. Mobile app tracking becomes incredibly valuable because it delivers useful insights to prioritize your product roadmap and proactively ship relevant features that best meet the needs of your users. These events, when viewed on a timeline, will show a very clear behavioral pattern that you can analyze to extract valuable insight into the user journey and uncover points of friction experienced by your app users. You will be able to see things like the user “clicked the signup button” five days ago and “canceled account” two hours ago. When a user does something in our mobile app (for example, clicks a button), it is captured and recorded in your mobile analytics tool.
These questions and more are important for the future success of your mobile app. Where and why do the users leave your app?
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